Dr. Tola Bamigbaiye Elatuyi, Pladis Nigeria Marketing Director(Sub-Saharan Africa) has been named one of the C-suite Executives to watch in 2024 by the prestigious journal Marketing Edge. It would be recalled that in December 2023, Dr. Elatuyi received another accolade, the Industry Builder Award at the Advertisers Association of Nigeria’s African Marketing Award For Excellence.
Her career started as an underwriting assistant with Aiico Insurance Plc from where she moved in to the banking sector with Enterprise Bank as the Strategic Planning Officer with progress unto becoming the Branch Marketing Coordinator. Then she diversified her experience into Manufacturing when she joined Cadbury Kraft (Mondelez) Nigeria as the Category Manager Innovation beverages, where she landed breakout and breakthrough innovations to sustain category growth and leadership.
From the cut and thrust of Manufacturing, she moved back to Skye Bank in customer Service where she gained valuable experience that became very instrumental in her career development when she joined Wema Bank afterwards to set up the Customer Experience Management Unit.
Her diversified experience in previous roles made her versatile and a choice candidate when she joined Unilever Nigeria Plc. With a go-to-market- mindset she brilliantly executed the introduction to trade plans across key categories as the Head, Shopper and Customer Marketing sequel to her stint in the GULF (Dubai, Qatar, Oman, Bahrain, Kuwait) as a customer Marketing Manager and back in Nigeria to become the functional lead for Trade Category Management.
Tola is a Fellow of the Nigerian Institute of Marketing, member of the Chartered Insurance Institute of Nigeria and the Nigerian Institute of Management.
She is a very much sought after facilitator for Customer Service, Consumer Behaviour, Marketing and Brand Management courses, Soft and Emotional skills for Multinational Organizations.
Dr. Omotola Bamigbaiye Elatuyi is definitely one to watch as she continues to establish a track record of excellence within and outside Nigeria.
